Client
Liberty Consulting
The Brief
The brief from Liberty Consulting was to create a brand mark that was unambiguously Canadian, professional, and modern. The logo needed to inspire trust and confidence, using a classic red and blue colour palette while feeling clean and forward-thinking.
Our Solution
Our solution centers on a clean and confident wordmark that seamlessly integrates a Canadian identity. We crafted a vibrant red maple leaf to form the arm of the letter 'L' in 'Liberty,' creating a distinctive and memorable symbol of the company's roots.
A sophisticated, modern sans-serif font was chosen for its excellent legibility and professional feel, while the deep blue and red palette communicates strength and patriotism. The result is a balanced and powerful logo that is both clean and distinctly Canadian.
Our Solution
The final brand mark provides Liberty Consulting with a strong, modern, and patriotic identity that perfectly positions them within the Canadian market.