HEAD OF VISUAL DESIGN & BRAND STRATEGY
Anna Abbasi is an award winning multi-talented creative professional with a rich background in media production, design, and art.
Before founding UP-Creators, she gained extensive experience working as a director, editor, motion and graphic designer, camerawoman, and production manager for media houses in Austria and Germany, including the Austrian Broadcasting Corporation (ORF).
Her unique educational background has driven her interest in projects that transcend borders and conventional norms. Anna’s true passion lies in art and visual design, with a focus on building brand identities inspired by art, culture, and literature.
She remains actively involved in the contemporary art scene, supporting projects like Kunst im Stadl, a creative space in Bad Radkersburg.
WORKED FOR
UNESCO City of Design | CREATIVE AUSTRIA | BSX | Cuemark | PerMed | Phoenix Dein Tier & Wir | Noelle Books | Styrian Summer Arts | ORF | Kinderfreunde | KOBV | MapleCare Physiotherapy | Wohnraum | University of Vienna | Tresor TV | Black Box Sounds | editz filmproduktion
BACKGROUND
BA in International Development with focus on Mass Media and Communication Science, University of Vienna, Austria
Diploma in Audio Visual Media Design & Film, HTBLVA – Art & Design, Vocational Education, Graz, Austria
Documentary Campus Masterschool 2021, Europe
Screenplay Course, Nicole Mosleh, Italy
Cultural and Social Anthropology& Theatre, Film and Media Science, University of Vienna, AT
Anna was the Editor and Assistant Director for the romantic comedy The Heart Smiles.
The Heart Smiles is film about grandparents acting like teenagers who embark on an impromptu journey of self-discovery, love and companionship. Produced by Urban Pilgrim Creators in cooperation with IFFSA Talent Fund. Canada, 2024, 4K DCI, 25 min
As part of a winter tourism campaign, we produced a series of short ads, including the award-winning spot, The Sound of Wine. This ad tells the unique story of a vintner's love for music and its influence on the winemaking process. In a co-production with our Austrian partner, Palais Media, this project won a Green Panther Bronze Award 2021.
Forbidden fruit is a tongue-in-cheek take on that age-old human affliction - Xenophobia. By telling the story of the so often scapegoated pigs roaming through Islamabad and their treatment by locals, this film uses pigs as a universal symbol of the ‘other’, subtly referencing history, literature and media. Anna and Aftab developed this idea in 2021 during Documentary Campus.
Documentary filmmaking is the art of telling true stories with honesty and impact. Anna has contributed her creative and technical skills to a number of feature-length documentaries of the production company BSX Schmoelzer, helping to bring important global issues to the screen. From crafting the visual tone as a Cinematographer to explaining complex topics with motion graphics, her work is driven by a passion for powerful, real-world storytelling. The projects below showcase her experience on internationally distributed films.
Role: Cinematographer
A feature documentary by director Rosalind Bain offering an inquisitive look into the identity, evolution, and personal sacrifices of high-stakes negotiators working to resolve entrenched global conflicts.
A BSX Production, licensed by First Hand Films
Role: Motion Graphics
An investigative documentary about the secretive, high-security world of tax-free storage facilities used by the super-rich, a topic featured in the film TENET.
A coproduktion von OTTOKAR, First Hand Films and BSX Schmölzer.
Role: Camera Operator
A 71-minute feature documentary directed by Hansjuergen Schmoelzer exploring a community of data protection activists fighting to protect privacy, freedom of expression, and democracy.
A BSX Production, licensed by First Hand Films
With a deep-rooted passion for the arts, cultivated through her studies in art and design and extensive work with cultural platforms like Creative Austria and Styrian Summer Art, Anna Abbasi is a natural partner for emerging art spaces. This ongoing collaboration with Gabriele Mikl and Palais Media reaches across the Atlantic Ocean and brings that passion to life.
For the unique art space “Kunst im Stadl” (Art in the Barn) in Bad Radkersburg, Anna provides essential creative and design support. Her role is to ensure the gallery’s vision is communicated professionally across all its platforms, helping it connect with artists and the community. Her contributions include:
Creating clean and impactful print advertising materials, including flyers, Banners and posters.


Developing and maintaining a minimalist website for Kunst im Stadl that showcases the artwork and upcoming exhibitions. As well as a simple, yet elegant page for Palais Media.
Designing clear and aesthetically pleasing signage for the physical gallery space to enhance the visitor experience.
Styrian Summer Art is an independent, non-profit cultural association managed by Michaela Zingerle as chairwoman. They offer high-quality and diverse range of art workshops for adults, children and young people in Styria.
Styrian Summer Art is a member of IG Kultur and actively promotes the visibility and communication of contemporary art in the independent cultural scene. Their projects combine culture in the countryside with contemporary art and offer local cultural activities in Styria.
Creative Austria is a major cultural platform dedicated to showcasing the vibrant arts scene in Austria. Through its high-quality magazine, dynamic website, and monthly newsletter, the platform became so successful in its mission that it attracted the attention of the United Nations and the OECD as a global best-practice example.
From 2017 to 2022 Anna Abbasi was deeply involved in this internationally recognized platform, showcasing her versatile skill set:
Anna was responsible for the graphic design of the Creative Austria magazine, a publication presented by UNESCO as exemplary for mediating contemporary culture.
Beyond design, Anna also contributed as a writer and researcher for the bilingual magazine, helping to build the content that earned global recognition.
She handled the ongoing maintenance of the Creative Austria website and was responsible for producing and distributing the platform’s monthly newsletter.
Anna planned, filmed, and edited a video portrait series featuring artists connected to the city of Graz. adding a dynamic, human-centric element to the platform’s content.
In a unique extension of this project, she also applied her skills to the educational sector, providing the graphic design for a set of teaching materials used for teaching German as a foreign language.
Pascal Okafor comes from Nigeria and lives in Graz as a Refugee. In this city he especially appreciates the feeling of security. The security of leaving the house at any time of day and to be able to go wherever you want. Pascal Okafor works as a megaphone salesman and is a member of the Nigerian choir of the African Catholic Community. The community celebrates the Holy Mass in English in the St. Andrä Church Graz. Together with his friends he sings and plays in the languages Igbo and English. His instrument of choice is Alo, a traditional Nigerian instrument.
Susana Sawoff is a musician, singer and pianist. Born in Graz, she has lived in Hamburg for 10 years. She always likes to come back to her hometown – not least to rehearse with her duo partner of the jazz-pop group Exit Universe in the basement vaults of the Freiheitsplatz.
„I am culturally diverse, but Graz embraces this diversity, Graz embraces music and Graz ebmbraces creativity.“says KingYi Foong, pianist and business economist. Originating from China she was born in Malaysia and grew up in Australia. When she turned 20 she already lived on three continents thereby music has always been her constant companion.
The Hungarian writer and performance artist Kinga Toth spends one year as a “city writer” in Graz. On behalf of the Graz Department of Culture’s invitation, she lives in the Cerrini Schlössl on the Schlossberg, a few metres below the clock tower. There she develops her literary and artistic projects. Kinga Toth not only deals with the written, but also with the phonetic and visual text forms and mixes and combines Hungarian with German and English in her works.
Marina Schmied comes from France and works as a ballet dancer in the Graz Opera. During the week, she rehearses there for several hours a day for upcoming performances. In her work, it is important to her that she has fun and that she can express herself and her feelings in dance.
Aglaée Degros is head and professor at the institute of Urbanism at TU Graz. She designed numerous public spaces in the Netherlands and her native Belgium. She pays special attention to designing the squares so that they can be actively used and adapted by the people – as an extended living room, so to speak.
Eva Rossmann is a writer from Graz who focuses on detective stories. Today she lives in the Weinviertel region of Lower Austria, but likes to go to Sardinia for research and writing. After her career as a lawyer and journalist, she began writing non-fiction books before dedicating herself entirely to the crime genre. Meanwhile, the author has published 20 crime novels, with which she always wants to tell a small piece of our world. Her current crime novel “Im Netz” deals with everything that has to do with information, manipulation and crime on the net.
Ekaterina Degot is the director of the avant-garde festival steirischer herbst. She comes from Moscow and is an art historian. For Ekaterina Degot the dialogue with the cultural context in which an art festival takes place is important because a festival does not happen nowhere but in a precise place and at a precise moment in time. The question of why exactly these works of art are brought to Graz or will be produced in Graz has to be answered. It is no coincidence that the steirischer herbst of 2018 focused on places having witnessed historical events, such as Schlossbergstiege, Keplerstrasse as the street Hitler drove along in 1938 and the Hotel Daniel. For Ekaterina Degot Hotel Daniel represents the expectations and hopes of the post-war period.
Xaõ Seffcheque was a musician, screenwriter and filmmaker. He started his musical career in the 1970s in Graz before he moved to the punk scene in Düsseldorf. Seffcheque's last home was Cologne. A part of his history can be found in the exhibition Pop 1900 – 2000 in the Museum of History. “Graz certainly had an importance in 20th century popular music for a while,” said Seffcheque. “I always have a comforting nostalgia when I’m in this city, so I like to come back.” His film “Die Kleinen und die Bösen” (“The Little and the Bad”) recently had its Austrian premiere at the Forum Stadtpark, a Graz-based art institution of which Seffcheque remained a member since his youth.
Sara Saria has lived in Graz for five years. Since March 2018, she has been operating the “Gewürze der Welt” business on Lendplatz, where in addition to selected pure spices from all over the world, there are nuts, dried fruits and in-house spice blends. The native Syrian learned the craft from her father. For her Lendplatz is a good place for her business, especially with the lively farmer’s market, which takes place regularly opposite.
“From an artistic point of view, Graz is a very progressive and cosmopolitan city,” says Liviu Bulea. He is a visual artist from Turda, Romania. In 2018, Liviu Bulea received a scholarship in Graz through the program of the Styrian Provincial Government of Styria-Artist-in-Residence (St.A.i.R.), where he is working on a project on the concept of home, from the point of view of refugees and immigrants.
Matta Wagnest is an artist who has her starting point in Graz. Wagnest works interdisciplinarily with almost all materials and her work is represented worldwide. Her artistic work includes painting, graphics, object, installation and performance. In addition to numerous international exhibitions, including the Architecture Biennale in Venice and the Istanbul Biennale, she has repeatedly collaborated with Styrian art and cultural institutions such as steirischer herbst, Grazer Kunstverein and Forum Stadtpark. “Significant changes in my work have always taken place in Graz,” says Matta Wagnest. A central element of her work is love, for which she has created her own term “Attam”. “Access to life is also access to love,” says Wagnest.
Alexey Kovalets is studying at Tomsk State University in Russia. He spends his Erasmus semester at the Karl-Franzens-Universität, the University of Graz. His subjects are Russian and English, a combination of which he benefits, as he can compare the teaching methods of these two languages. In addition to studying, he works as a teaching assistant and gathers experience in teaching Russian Language students.
In Tomsk, Alexey Kovalets never goes by bicycle. Be it because of the weather in Siberia, or because of the distances. In Graz, however, one of his first activities was to buy one. Because from the Friedrich Schiller dormitory where he lives he can reach every point in Graz in less than twenty minutes by bike.
Dietmar Feichtinger is an architect, lives in Paris and is internationally successful with his office Feichtinger Architectes. After studying architecture in Graz, he worked for renowned architects from Graz such as Eilfried Huth, Volker Giencke and Klaus Kada, before his path led him to Paris, where he has lived and worked for the past 30 years.
“As for my architecture, Graz has been extremely defining and significantly important,” says Feichtinger. For him, the “Graz School of Architecture” reflects the enthusiasm for architecture and what can be communicated with it, whether in an artistic or social approach. His most recent project in Styria expresses the values that he believes architecture should support: Three interconnected schools offer the opportunity for development and learning with and from each other.
Dietmar Feichtinger teaches at the University Paris VI – La Villette, among others. He is known for works such as the Simone de Beauvoir pedestrian bridge in Paris, the Danube University Krems or the Kunsthaus Weiz and has received many awards.
This multi-faceted role on a project praised by the UN for its “internationalization of contemporary cultural and creative offer” highlights Anna’s ability to execute at the highest level.
Anna Abbasi directed this ad campaigns for Bad Radkersburg Tourism, Vitalhotel der Parktherme and PerMed. They were a coproduction with Palais Media.