Client
Services
Brand Strategy, Logo & Identity Design, Web Design, Print & In-Store Graphics
Location
St. Veit, Austria - Remote
The Challenge
The challenge was to launch a new, independent pet supply store in a market with established chain competitors. Phönix needed a brand that could instantly communicate quality, trustworthiness, and a warm, community-focused spirit to attract and retain local pet owners.
Our Solution
We developed a complete visual ecosystem built around a memorable phoenix logo that symbolizes care and renewal. The strategy extended into a sophisticated brand identity using a modern palette of warm gold and charcoal. This was applied across all touchpoints: a custom e-commerce website designed for a seamless user experience, in-store signage, packaging, and launch advertising materials.
The Result
The cohesive and premium branding gave Phönix a powerful launch, immediately establishing them as a beloved local leader. The inviting identity drove strong community engagement and successful opening sales, creating a solid foundation for a brand that continues to thrive.